Working with other designers enhances my own understanding and working knowledge of current and future design in my own practice. The ability to analyse my own work and continually push boundaries of design is a constant in what I want to achieve. This reflects in the work I admire and study from fellow designers and worldwide companies.
I felt the need to rebrand my own identity as I became more concentrated on minimalism. I noticed that the spelling of my name could help me a lot with forming a graphical unit with the use of negative space. The aim is to compel my audience to make them do a double take and examine the logo more closely.
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